Our Story

Good and honest business inspired by hard work and the will to see clients succeed.

The History Behind ConvertsWell:

aher Elzeiny founded ConvertsWell in 2018 – a consultancy specializing in SEO, CRO, UX & Analytics.

After 12 years of working for Toronto’s top digital marketing agencies, Maher decided it was time to pursue his entrepreneurial dreams. With extensive agency experience, Maher noticed that the market was in need of more strategic thinking and less cookie cutter lead generation and conversion tactics. He also noticed that the market needed more speed, accountability and scientific thinking. From those needs comes ConvertsWell.

Our Mission

A common opinion in the world of business is that in order to grow, you have to be ruthless or savage. What we learned; however, is that the best kind of growth is the one where everyone involved is growing together. Being ruthless may yield results but they are short term; long-term sustainable growth is about constant connection, testing and refinement.

Our clients are seeking value from us and their customers are seeking value from them. Our mission is to be the liaison of value – connecting you with your ideal customers to serve high value business in a wholesome and enticing manner. Our mission is to promote sustainable growth, not with random tactics or “hacks” but with better marketing and better business.

Maher Elzeiny
Founder @ ConvertsWell

Our Core Values

These values are deeply embedded within everything we do. These core values are what will ensure you get the best service you can get.

Be Honest

We’re fully honest and transparent. This is crucial to our SEO and CRO methodologies as it keeps us looking for ways to improve strategies.

Be Humble

We don’t know everything. We don’t guarantee that everything will work. We don’t cling onto old methods. Lastly, we leave ego behind.

Be Curious

We don’t believe in cookie cutter “tactics”. We always look to find what works best for you. Always curious about the latest tech and trends.

Be Positive

If we aren’t positive, we can’t be curious, humble or honest. No matter what the outcomes are, we stay positive and keep working.

Why SEO, CRO, UX & Analytics?

These are our areas of expertise for a reason. We found that by maximizing your efforts in these areas, you’ll automatically benefit all other marketing campaigns within other channels. SEO brings the right prospects to your door step, UX and CRO removes as much friction as possible so that they become customers. Analytics brings in core insights about your traffic and conversions so that we can create strategies that grow your overall revenue.

Turn Your Prospects Into Buyers

We’ve created frameworks with proven track records for success. If you are looking for new ways to grow your business’s revenue, get in touch with us today.