This is the most important step in our CRO process. Auditing your site or testing your users won’t matter if we don’t have the big picture of your business and its’ goals. The main goals of this stage of the process are:

• Understand your business; the history of what worked and what hasn’t.
• Better understand your customer’s mindset & pain points.
• Understand your enterprise’s current performance metrics today and what success looks like over the next 12-24 months.

80-90% of the time, we find analytics platforms are incorrectly setup.

This stage is strictly focused on the data that your analytics platform is gathering. We take a look at the following:

• Ensuring that your analytics platform (i.e. Google Analytics) is setup and tracking correctly. Data accuracy is crucial for CRO.
• Gather data about website performance through your analytics data (cross-device metrics, conversions, behavioral flow, etc

Manual deep dive into your website.

There are no cookie-cutter CRO tactics. There are no magic CTA button colors. In this step, we conduct very extensive qualitative and quantitative analysis to determine:

• How your ideal users are interacting with your current website. This is done through extensive user testing, interviewing, heatmaps, scrollmaps and more.
• How effective is your design, structure and copy at directing users to completing a transaction. We pay close attention to copy and key messaging to ensure it resonates with customers.
• How are technical best practices integrated into the site build and information architecture. For example, page speed.
• How your website compares to direct competitors in your market.

Once we gather all the data from the analytics assessment, user testing and website deep-dive, we’ll form several hypotheses to diagnose the possible causes preventing you from having a website that converts well. For each of the identified issues, our team will come up with:

• Multiple hypotheses per issue
• Multiple possible solutions or enhancements to resolve issues.
• A roadmap that clearly prioritizes which hypothesis and solutions to test first and compare against the current site.

With the hypotheses and treatments in place, our team will begin creating a/b/n tests that strictly follow the scientific method. At this stage, we will:

• Create very strict parameters for test duration to ensure the test data is accurate and statistically significant.
• Run the experiments and continuously monitor the outcomes to ensure accuracy

*Depending on the scale of the tests, we ask for a minimum of 2-4 weeks for the testing phase to acquire test results with a high level of certainty.

With testing complete and data gathered, we conduct a full analysis to determine if the results are supportive of the hypothesis or if additional testing is required.

If the results are positive then we will move on to turning this data into actionable insights that outline:

• What needs to be done to improve your conversion rate
• How and in what order to make changes (Outlined through project roadmaps and wireframes).
• The projected outcome as a result of deploying the changes.